Someone shared the story below with me. We really don’t need to make our client conversations or planning any more complicated.
Two Business Owners. Two Stories. One Critical Difference.
Last year, two small business owners, Mark and James, passed away unexpectedly within months of each other. Both had run successful companies for decades, each employing dozens of people and supporting their families through the enterprise they had built from scratch.
Mark had planned carefully. Years earlier, he worked with his advisor to purchase a well-structured life insurance policy tied directly to his business succession plan. When tragedy struck, the death benefit funded a buy-sell agreement. His family received fair value for his share of the company. His business partner used the proceeds to keep operations stable, pay off debts, and reassure employees and customers. Within weeks, the company was back on track. Mark’s vision lived on—and his family’s financial life remained secure.
James’s story was different. He had always said, “We’ll figure it out” when the topic of insurance arose. When he died, his family had no way to access the company’s cash flow or negotiate a buyout. The business struggled with leadership gaps, creditors became anxious, and key employees left. Within a year, the company folded. His family lost both the paycheck and the equity value. The ripple effects reached suppliers, clients, and employees across town.
The difference wasn’t in their work ethic or success—it was in their planning. Life insurance gave Mark’s business and family a future. The lack of it left James’s legacy vulnerable.
Sometimes it takes a real story to remind us why our work matters.
